A2 Induction Task 4

Why did you choose the text you are analysing?
- They all come from various genres and they are all sung by artists i like and had interesting videos and lyrics.

In what context did you encounter it?
- The internet- YouTube, TV etc.

Which conventions of the genre do you recognize in the text?
-Electro Pop, Indie Rock, Smooth Jazz

To what extent does this text stretch the conventions of its genre?
-All texts stretch by using the known conventions, instruments, technology etc.

What sort of Audience did you feel that the video was aimed at? (and how typical was this of the genre/style of music?)
-All the audiences it applies to. Wombats-Indie Katy Perry- Pop Paolo Nuitini- Jazz

What sort of person does it assume you are?
-The genre of the music played, Indie etc.

What assumptions seem to be made about your class, age, gender and ethnicity?
-There are always alot of assumptions made when someone releases a song, they have to take into account what class, age, gender and ethnicity they are to make sure they don't offend and that the song will be a success!

What interests does it assume you have?
-Generally the same as everyone else who likes the same genres, there are so many generalisations and stereotypes made against people who like a particular genre of music.


What relevance does the text actually have for you?
-None, but the lyrics are intriguing and interesting to listen to.

What knowledge is taken for granted?
-That not everyone is the same, everyone has different personalities even though they like the same genre of music.

To what extent do you resemble the 'ideal reader' that the video seeks to position you as?
-Not to a great extent, but i can be stereotyped like most people.

What responses does the video seem to expect from you?
-Good responses, as the artists wouldn't release a song if they didn't think it was going to be successful, the songs are all good.

How open to negotiation is your response? (are you invited, instructed of coerced to respond in particular ways?)
-Very open, i don't feel like i should be pressured into any particular style of response.

Is there any penalty for not responding in the expected ways?
No, but some people would find it offensive to respond differently to others, everyone's entitled to their own opinion, and not everyone is going to like every song that their favourite artist/band releases.

The Wombats- Moving to New York

Genre Characteristics- Indie Rock/Pop Punk. Tempo's, chords and loud guitars mixed with pop melody, very diverse.

Relationship between lyrics and visuals? Yes. References to lack of sleep, lyrics tell a narrative, all merges.

Relationship between music and visuals? Yes. Music dictates the pace of editing, dances, facial expressions, body language etc. All seems to be very faced paced like the life style of living in New York- reference to name of the song etc.

Are there close-ups of the artist and star image motifs? Few CU's. When band is playing, CU's on lead singer throughout.

Reference to the notion of looking? Lead singer is easy on the eye but no direct reference to the notion of looking.

IS the video category amplification, disjuncture or illustration? Mainly amplification, lead singer is in the narrative telling/acting the story within the lyrics, whilst band are playing and shown throughout the video.

Katy Perry- California Gurls

Genre Characteristics- Pop/Electro Pop e.g the use and sound of specific technology/instruments

Relationship between lyrics and visuals? none really in the beginning, mostly towards the end of the song. Katy and dancers are referenced by costumes and lyrics etc.

Relationship between music and visuals? Much more of an obvious relation ship at the end of the song, Katy and dancers are perceived under the male gaze by the use of angles, camera shots and costumes etc.

Are there close-ups of the artist and star image motifs? Many close-ups on KP and female dancers, reference to the male gaze. Close up's on body parts, faces etc.

Any reference to the notion of looking? Many references, KP naked on a cloud, many mens idea of 'heaven' reference to male gaze, again. Snoop Dogg refers to an audience throughout the song.

Is the video category illustration, disjuncture or narrative? Narrative and disjuncture- KP in a fantasy candy world whilst singing about California, whilst Snoop initiates her route by throwing dice etc.

Paolo Nutini- Pencil Full of Lead

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Genre Characteristics- Smooth Jazz/Pop e.g the pace and style of music, the instruments used and the unique style of Nutini's voice.

Relationship between Lyrics and Visuals- Dancers match obvious actions and movements to the lyrics being sang. E.g 'Button's to my coat and a sail for my boat' dancers act out unbuttoning a coat and the movement of sails on a boat, there is distinct reference to words shown through actions.

Relationship between Music and Visuals- The music quite obviously dictates the style and pace of the dance routine. E.g Dancers routine is fast paced like the song, the dance routine is not modern and uses steps which look like they were used in the 50's and 60's, which ties in with the genre of the music.

Are there close-ups of the artist and star image motif's?- Few CU's of Nutini at the very beginning of the song, show's he is made out of clay.

Reference to the notion of looking- all the way throughout the song, Nutini is slapped for acting inappropriately towards a dancer, the camera focuses on the dancers alot during filming, alot on specific body parts aswell, which refers to the constant use of male gaze.

Is the video category illustration, disjuncture or amplification? mostly amplification but the video shows parts of all 3, Nutini is made out of clay in the video which has no reference to the song.